How Should I Price My Finished Designs on a Website?

by MyVinylDesigner 27. October 2010 09:01

"How do I determine what price and size to offer designs on my website? I have no clue of how to price/size everything."

Putting a standard price and size on a design is tricky, and extremely time consuming, whether online or in a storefront business.  Each design has different demensions and each customer wants the design cut in different sizes.  So, may we suggest showing the designs you offer, but offering a more standard pricing structure for your orders.  Then once the customer tells you what size and color they want, you can send a paypal bill to the customer before cutting.

CLICK HERE for suggested retail pricing numbers

CLICK HERE to learn how the tools on My Vinyl Supplier could help your business

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FAQ

Bidding a Commercial Installation Sign Job

by MyVinylDesigner 25. October 2010 14:32

Your client requests help in hanging their business signage.  What is a fair labor price?  Perhaps this all depends on what your time is worth to you.  Most sign companies will charge between $50-60/hour for installation services.  If you have the experience and can work quickly, this is a fair price.  If you feel less confident in your installation abilities, we would recommend charging closer to $30/hour for the install.  Most clients are happiest when you say, "I can install this job for an additional $45 (or whatever the price is) ..." so that they can have a figure in their head. 

CLICK HERE for info related to vinyl application fluids

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Business Tips

Retail Pricing Guidelines

by MyVinylDesigner 25. October 2010 08:50

When running a vinyl business, be sure that you price your vinyl properly.  All projects are not created equally for a standard price.

Your vinyl and overhead costs might be low, but you need to account for all the little things and time you aren't paid for.  The proper pricing allows for the all the time you spend with the customer, from start to finish, mistakes, and little upsales and bonuses you offer.  All your marketing expenses also need to be considered.  Also, when you undercut your prices, it damages the entire vinyl market because your customer expects the same costs elsewhere.

You will find that pricing retail vinyl is all over the board ... from people that charge by letter and square inch, to those that charge by linear foot.  Personally, we discourage these pricing strategies because it causes an enormous amount of grief, frustration, and time that could be used elsewhere.  For the Oracal 631 vinyl, our simple answer is that we charge around $10 a square foot.  A little more on smaller projects and a little less on bigger projects.  This pricing provides a fairly safe profit margin, unless it is a large quote with small lettering.  Customers seem to be okay with this reply.  When a customer wants a more specific price, it is generally because they don't want to be overcharged after the order.  

So we offer these rough tips in pricing vinyl, specifically for the Oracal 631 Exhibition Cal Vinyl:

1- If an order fits within a 12"x 12" area, the retail cost runs $10 - $15 (depending on the customization and weeding time - costs of wood, tiles, easels, etc. are added to it)

2- If an order fits within a 12"x 24" area, the retail cost runs $15 - $20 (depending on the customization and weeding time - costs of wood, tiles, easels, etc. are added to it)

3- If an order fits within a 24"x 24" area, the retail cost runs between $25 - $40 (depending on the customization and weeding time - costs of wood, tiles, easels, etc. are added to it)

4- If an order fits within a 24"x 48"area, the retail cost runs $50 - $70 (depending on the customization and weeding time - costs of wood, tiles, easels, etc. are added to it)


If using the Oracal 751 Premium Cast Vinyl for exterior use, your retail costs should almost double what is listed above.  Exterior vinyl costs more and is harder to work with.

We cannot emphasize enough, the importance of properly pricing your retail vinyl projects.  Otherwise, you will quickly burn out and become frustrated with a business that is meant to bring you an excellent income and great satisfaction, even in the remotest of geographical areas.

 

**** If you encounter a customer who is struggling financially, may we suggest that you exchange services, or have the customer pay half in money and half in services.  It is a wonderful way for both you and the customer to do a fair transaction without hard feelings.  Some of the services we have personally exchanged vinyl lettering for have included plumbing, electrical, construction, haircuts, childcare, garden produce, homemade products, cleaning, and weeding ...****

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Business Tips

How are Stick Figure Families Used? Prices? Sizing?

by MyVinylDesigner 23. April 2009 21:14

Stick figure families (or stick families) are a popular consumer item right now.  When cut in exterior white, silver, gold, or light gray vinyl, they are absolutely adorable on car windows.  They are meant to represent the members of your family and stand between 2-1/2" to 5-6" tall.  They retail from $2/infant up to $5/adult. Pets run around $3-$4 each, and extra text for the family names varies from $2/name to $5/family name.

Not only can stick figures be used to represent families on vehicles, they can be used for job charts, name tags, and other things around the house.  They're being used on t-shirts, scrapbooking pages, cards, and more.  People love to talk about their families and stick figures are a great way to celebrate their family's uniqueness.

In our Stick Family PLUS Collection, we have included non-stick figure elements like sanddollars, sandbuckets/pails, palm trees, beach footwear, etc. that can represent family units.  You can line up beach sandals or sandbuckets to represent a family.  It's all about showing the personality of your family, and what you enjoy doing together.

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Stick Figure Families

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