Boosting Vinyl Sales

by MyVinylDesigner 26. October 2010 04:16
There are many things that one can do to boost vinyl sales.  These are some of things we've found successful ...

1- We place pre-printed stickers on the back of every finished order so that people can easily contact us at a later date.  It's like our autograph on the project, and it always goes on the backside, in the bottom, right-hand corner.  It's FABULOUS for gift projects too because it introduces us to a brand new group of people and goes with the gift wherever it travels over the years.

2- We place little white stickers (just the simple office type) on the backing of vinyl-only orders.  It directs people to our MY VINYL SUPPLIER website for application instructions.  Then, while they're there, they can see other's finished ideas, color swatches, and categorized design ideas.  Great for boosting sales!  If they see something they like, they simply call us with their order.  (CLICK HERE to learn for more tips related to this website.)

3- We hang samples of all sorts of finished projects around the store, because people like to see finished ideas.  If you do just online sales, perhaps you could ask customers to send pictures of your finished work in exchange for free vinyl.  It's a great way to create a portfolio.  Just be sure to watermark your photos!  If you sell from home, incorporate your vinyl designs in different ways around the home, such as on tiles, mirrors, picture frame glass, wood, walls, plexi glass, metal, bottles, shower doors, and other creative substrates.  It stirs the creative imagination of customers.

4- We show the three-steps-of-vinyl-application on the wall so that customers can see what vinyl really is, and how it is applied to the wall.  The first step shows how the vinyl arrives to the customer with transfer tape and backing and is taped to the wall.  The second step shows the backing removed, with just the vinyl and transfer tape.  (Customers can peel a little portion of transfer tape off to see how easy it works.)  Then, the third step shows the vinyl on the wall, as it would looked finished.  We use the analogy of a sandwich, when explaining that vinyl is like the filling tucked between two slices of bread.

5- We offer both raw cut and finished wooden boards on site.  That way, the person who wants to do it themself can pick it up a raw board and go.  Alternatively, the person who wants a finished board can quickly have the vinyl cut and project done within 20-30 minutes, or less.  It's great for last minute custom gift giving!

6- When we see that we will have extra vinyl remaining at the time of a cut, we cut a duplicate design at the same time so that no vinyl is wasted.  Once the extra design is weeded and transfer tape applied, it goes into a scrap bin where it is sold for half price.  It makes for less waste and more money.  It's easy for customers to go into the 50% bin and grab $20-$40 worth of vinyl at a time.

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More Ideas for Boosting Vinyl Sales

by MyVinylDesigner 25. October 2010 22:24

coming soon

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Bidding a Commercial Installation Sign Job

by MyVinylDesigner 25. October 2010 14:32

Your client requests help in hanging their business signage.  What is a fair labor price?  Perhaps this all depends on what your time is worth to you.  Most sign companies will charge between $50-60/hour for installation services.  If you have the experience and can work quickly, this is a fair price.  If you feel less confident in your installation abilities, we would recommend charging closer to $30/hour for the install.  Most clients are happiest when you say, "I can install this job for an additional $45 (or whatever the price is) ..." so that they can have a figure in their head. 

CLICK HERE for info related to vinyl application fluids

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Offering Online Home Decor Vinyl Parties

by MyVinylDesigner 25. October 2010 13:34

When we heard this idea from one of our customers, we thought it was so clever.  You can host the online party yourself by inviting your contacts or invite someone else to host the online party, sending invites to all their contacts in exchange for some vinyl.

If you host the party, perhaps your invitation could read:   You are invited to my online VINYL LETTERING PARTY!  We are excited to highlight .......  We will be offering ......... A fun little gift lies in store for ..... So tell all your family and friends ....... The party runs from ....... See you there!   Just fill in the blanks. 

If one of your friends/customers hosts the party, perhaps the invitation could read:   A good friend of mine was challenged to have five home decor vinyl parties in one week.  I couldn't fit in a party at my house so we thought we'd try an email party.  Easier for all of us.  I don't have to clean the house and make treats and you don't have to visit.  So if you are interested, check it out and place an order, and if not, at least you know I was thinking of you!  Here's all the fun giveaway and info that's happening then ......

Your website, online store, or blog, would then be decorated and prepared for the "online party."  Make sure you list a time frame for the party, so that everyone knows when they can participate.  It can be a few days, or several days, and everyone will have a chance to join as their time permits.  Consider free shipping, free vinyl with a certain dollar purchase, free installation (if local), etc. 

A VERY CREATIVE WAY to boost vinyl sales!

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Retail Pricing Guidelines

by MyVinylDesigner 25. October 2010 08:50

When running a vinyl business, be sure that you price your vinyl properly.  All projects are not created equally for a standard price.

Your vinyl and overhead costs might be low, but you need to account for all the little things and time you aren't paid for.  The proper pricing allows for the all the time you spend with the customer, from start to finish, mistakes, and little upsales and bonuses you offer.  All your marketing expenses also need to be considered.  Also, when you undercut your prices, it damages the entire vinyl market because your customer expects the same costs elsewhere.

You will find that pricing retail vinyl is all over the board ... from people that charge by letter and square inch, to those that charge by linear foot.  Personally, we discourage these pricing strategies because it causes an enormous amount of grief, frustration, and time that could be used elsewhere.  For the Oracal 631 vinyl, our simple answer is that we charge around $10 a square foot.  A little more on smaller projects and a little less on bigger projects.  This pricing provides a fairly safe profit margin, unless it is a large quote with small lettering.  Customers seem to be okay with this reply.  When a customer wants a more specific price, it is generally because they don't want to be overcharged after the order.  

So we offer these rough tips in pricing vinyl, specifically for the Oracal 631 Exhibition Cal Vinyl:

1- If an order fits within a 12"x 12" area, the retail cost runs $10 - $15 (depending on the customization and weeding time - costs of wood, tiles, easels, etc. are added to it)

2- If an order fits within a 12"x 24" area, the retail cost runs $15 - $20 (depending on the customization and weeding time - costs of wood, tiles, easels, etc. are added to it)

3- If an order fits within a 24"x 24" area, the retail cost runs between $25 - $40 (depending on the customization and weeding time - costs of wood, tiles, easels, etc. are added to it)

4- If an order fits within a 24"x 48"area, the retail cost runs $50 - $70 (depending on the customization and weeding time - costs of wood, tiles, easels, etc. are added to it)


If using the Oracal 751 Premium Cast Vinyl for exterior use, your retail costs should almost double what is listed above.  Exterior vinyl costs more and is harder to work with.

We cannot emphasize enough, the importance of properly pricing your retail vinyl projects.  Otherwise, you will quickly burn out and become frustrated with a business that is meant to bring you an excellent income and great satisfaction, even in the remotest of geographical areas.

 

**** If you encounter a customer who is struggling financially, may we suggest that you exchange services, or have the customer pay half in money and half in services.  It is a wonderful way for both you and the customer to do a fair transaction without hard feelings.  Some of the services we have personally exchanged vinyl lettering for have included plumbing, electrical, construction, haircuts, childcare, garden produce, homemade products, cleaning, and weeding ...****

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Helping Customers to Hang Vinyl Straight

by MyVinylDesigner 25. October 2010 05:25
So your customer enthusiastically takes her vinyl home and hangs it crooked on the wall.  Do you offer to replace it free, replace at a partial expense, or what?

If you have retailed your vinyl in the appropriate price range, you will have a cushion to work with.  Our thoughts:

1- Remember that little acts of kindness always help your business in the long run.  Most customers feel bad about asking for replacements.  Offer to replace the order at no charge ... or if the order is being shipped, ask the customer to pay just for shipping.

2- If your customers are local, offer an installation service.  If people know your services are free over a certain amount (like $85-$100), they'll generally buy more vinyl to get that service.

3- Determine to do installations on a particular day of the week.  Let the customer know that you'd be happy to help them install it "next Wednesday" or "next Thursday".  Don't be willing to drop everything to help at that moment.  Hanging vinyl isn't a quick-to-do job and it isn't a life emergency.  Safeguard your schedule so that you can help without resentment.  Most customers will understand.

4- Customers generally only make this mistake once ... so look at this opportunity as a one-time chance to show them what exceptional customer service you offer.

5- Send scrap vinyl with first-time orders so that customers can practice hanging.  Cut out chunks of messed-up vinyl orders, overlaid with transfer tape, and set the chunks aside to give out as needed.

6- Consider using the following tools when the order is finished:




7- Add some extra linear measurements or brackets to the design before cutting, so that customers will have more concrete guides for alignment.  An example:

8- If the order is larger than usual, suggest cutting the order in strips, as shown in this video ... http://www.youtube.com/myvinyldesigner#p/u/8/BaXUKzso8cs

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Using the Modern Wall Art Collections

by MyVinylDesigner 8. October 2009 12:37

Our modern wall art layouts are created with a plug-and-play mindset because we know EXACTLY how much work is required on the retail end of a vinyl business.  What did we do?

1- Well, we placed the layouts on the catalog page using the Oracal 631 color swatches, so that your customers could visualize the layout in various color combinations.  You can truly go bold or soft with these layouts, depending on the look you want to achieve.  The new Oracal 631 vinyl designer colors give you some gorgeous options!

2- Secondly, we created the files in parts, in an effort to make the job easier for you.  We call it our "layered art" while others refer to it as  "subway art".  For instance, the ART03-F has three files, one for the red melon, one for the rind, and one for the pre-positioned embellishment and seeds.  Once you've enlarged the files to the size you wish to cut, simply cut the melon in your favorite shade of red, your embellishment and seeds in another color, and the rind in a matching shade of green.  It's meant to simplify the work process for you.

So have a lot of fun ... and share those finished photos!  If we choose your photo for our inspire-me photo gallery, we'll offer you a $20 shopping spree!


CLICK HERE to view our Modern Wall Art designs on the website

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Starting-Running a Vinyl Business

by MyVinylDesigner 12. June 2009 22:29

more coming soon

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Shipping Vinyl Orders

by MyVinylDesigner 12. June 2009 05:19
For small businesses who sell online, finding (or getting) the right box is sometimes the most challenging part of the sale.  You need to be able to get a modest quantity at a modest price range.  So, here our some of our favorite tips:

1- Recycle, recycle, recycle!  There isn't anything professionally wrong with recycling.  In fact, customers generally support recycling.  Be lighthearted about it ... slip a little note in the package that says "Because we were were able to save you money in the packaging materials for this order, please use the coupon code "zzz" for a 5% savings on your next order", etc.

2- Ship orders in your empty vinyl tubes, new unused pizza boxes (from your local pizza place), new USPS boxes, reusable courier boxes, wide bubble envelopes and sturdy cardboard inserts from anything and everything.

3- Show that your finished vinyl has value by using inexpensive brown craft paper to roll or wrap your lettering in.  A little goes a long way.  Gently tie everything together with a light string or scrap ribbon.

4- Use rolls for shipping large quantities, and ALWAYS roll the vinyl the way it came off the roll -- with the transfer tape and lettering showing on the outside of the roll.

5- Gently fold those single 12x12 orders in half (no heavy creasing), preferably down an area that has no vinyl, and place it on a sturdy cardboard insert.  Bind it with brown craft paper and or string, and place in envelope.

Alternatively, wrap your order in paper and string and place between two sturdy cardboard inserts and seal the outside edges with clear shipping tape.  If part of the vinyl is gently folded in the process, it will easily press out on a suface if it doesn't stay folded for a long period of time.

6- Include application instructions for hanging and/or link them to the MY VINYL SUPPLIER website (http://www.myvinylsupplier.com) that shows them how to hang the vinyl.  Remember, there is no reference to us here ... it was created so that you could have a place to send your customers to.
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