There are many things that one can do to boost vinyl sales. These are some of things we've found successful ...
1- We place pre-printed stickers on the back of every finished order so that people can easily contact us at a later date. It's like our autograph on the project, and it always goes on the backside, in the bottom, right-hand corner. It's FABULOUS for gift projects too because it introduces us to a brand new group of people and goes with the gift wherever it travels over the years.
2- We place little white stickers (just the simple office type) on the backing of vinyl-only orders. It directs people to our MY VINYL SUPPLIER website for application instructions. Then, while they're there, they can see other's finished ideas, color swatches, and categorized design ideas. Great for boosting sales! If they see something they like, they simply call us with their order. (CLICK HERE to learn for more tips related to this website.)
3- We hang samples of all sorts of finished projects around the store, because people like to see finished ideas. If you do just online sales, perhaps you could ask customers to send pictures of your finished work in exchange for free vinyl. It's a great way to create a portfolio. Just be sure to watermark your photos! If you sell from home, incorporate your vinyl designs in different ways around the home, such as on tiles, mirrors, picture frame glass, wood, walls, plexi glass, metal, bottles, shower doors, and other creative substrates. It stirs the creative imagination of customers.
4- We show the three-steps-of-vinyl-application on the wall so that customers can see what vinyl really is, and how it is applied to the wall. The first step shows how the vinyl arrives to the customer with transfer tape and backing and is taped to the wall. The second step shows the backing removed, with just the vinyl and transfer tape. (Customers can peel a little portion of transfer tape off to see how easy it works.) Then, the third step shows the vinyl on the wall, as it would looked finished. We use the analogy of a sandwich, when explaining that vinyl is like the filling tucked between two slices of bread.
5- We offer both raw cut and finished wooden boards on site. That way, the person who wants to do it themself can pick it up a raw board and go. Alternatively, the person who wants a finished board can quickly have the vinyl cut and project done within 20-30 minutes, or less. It's great for last minute custom gift giving!
6- When we see that we will have extra vinyl remaining at the time of a cut, we cut a duplicate design at the same time so that no vinyl is wasted. Once the extra design is weeded and transfer tape applied, it goes into a scrap bin where it is sold for half price. It makes for less waste and more money. It's easy for customers to go into the 50% bin and grab $20-$40 worth of vinyl at a time.
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